Word: transcript
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Dates: during 1930-1939
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Eleven months ago the down-at-heels Boston Transcript was pushed into bankruptcy by its creditors. Trustee Elias Field found a trouble-shooter in a lank, stoop-shouldered Harvardman named Richard Newhall Johnson, who looks like Jimmy Roosevelt (and hates it) and who had devoted himself since graduation to reorganizing broken down companies and putting them on their feet. Trouble-shooter Johnson had a survey made, from which he found that the most frequent word used by advertisers to describe the paper was "fuddy-duddy." He also found that the Transcript's 30,000 readers were astonishingly loyal...
Last week Publisher Johnson gave a banquet for 300 businessmen at The Copley-Plaza, followed by such a promotion campaign as Boston newspaperdom has never known. Subway posters, newspaper advertisements, sound trucks, radio speakers and an airplane sign-trailer all shouted the news of the Transcript's "Newscope Edition." Two days later, when the Newscope Edition appeared, Beacon Street saw, instead of the Transcript's dowdy old front page, a bold, five-column layout, of which nearly two columns were pictures. The text frankly aped TIME'S news treatment...
...latest book, "Wickford Point," which features a Harvard Housemaster turned novelist. Seated behind an imposing pile of his latest works, Marquand was guarded from a rush of autograph-seekers which failed to materialize, by an efficient lady literary agent and a high-brow sob sister from the Transcript (pronounced Trahnscript) for which he worked in its palmier days...
Assistant magazine editor of the Boston Transcript for two years after graduation from Harvard (1915), Marquand served in the cavalry on the Mexican border, overseas as first lieutenant of field artillery. After the War he tried reporting for a year on the New York Tribune, quit because it was no place to "make a fortune." As a bitter ad writer, he saved a few hundred dollars, quit to write popular fiction...
...easiest thing to reach eighty without a bundle of besetting doubts of Things as They Are and at least a modest core of downright skepticism. To have retained poise and serenity and faith against recent developments is an achievement of which Mr. Littauer may well be proud. Boston Transcript...