Word: transfair
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Dates: during 2000-2009
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...could help fewer farmers - even Starbucks is likely to buy less java at that cost - the FLO is balking. "What good is it to have $2-per-lb. coffee if you can only serve tens of thousands of farmers" instead of millions? asks Paul Rice, president and CEO of TransFair USA, the California-based nonprofit that oversees Fair Trade in the U.S. "You risk killing the goose." Instead, the FLO's main growth strategy is to keep recruiting retailers like Starbucks. "We are going more and more mainstream," says FLO chief operating officer Tuulia Syvanen. "We're doing...
There isn't yet an official fair-trade certification for apparel in the U.S., but Bass is consulting with TransFair USA, an independent third-party certifier of fair-trade goods, in hopes that Fair Indigo will be the impetus for a certification process. "The fair-trade movement is still in its infancy, but people in general are more socially conscious, and I think that's going to start filtering down into the apparel industry," says Bass. "Our goal is to start a movement that changes how the apparel industry works. The measure of its success will be how quickly other...
Equal Exchange can also boast that it started a trend. About 450 coffee importers opt to pay above-market rates for certain beans and then sell the product as premium coffee in 45,000 stores nationwide with Fair Trade certification, an independent audit from TransFair USA. The Fair Trade sector accounts for just 2% of the $22 billion domestic retail coffee market. But the industry is striving to keep up with rising public expectations for the way the brew comes to market...
There are efforts under way to counter these economic injustices. Like the coffee served in Harvard’s dining halls, some cocoa is certified as being “fair trade.” Transfair USA, a non-profit organization, handles this certification process. Farm cooperatives that display satisfactory labor conditions and environmental standards are granted the designation, and receive a fair price (80 cents per pound instead of 50 cents) for the cocoa they produce. Fair trade chocolate is less available than fair trade coffee, but can still be purchased at Bread and Circus and the Harvest...
...symbol signifies that the farmers who grew the coffee were paid a fair price, currently $1.26 per pound. TransFair USA monitors coffee sales in the United States and allows coffee roasters and retailers who follow their guidelines to use their seal, a black and white figure holding a pot in each hand...