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...menu engineer" based in Palm Springs, Calif., Rapp works with restaurants across the country and around the world to transform innocent lists of meals into profitable, user-friendly sales tools. Although his clientele includes such prominent chains as Chili's, his daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entr?...

Author: /time Magazine | Title: Gregg Rapp: The Menu Magician | 6/11/2006 | See Source »

That being the case, Philadelphia, like most major zoos, is not about to transform itself into a place that shows only native fauna--black bears, raccoons, wild turkeys and chipmunks, say. Indeed, the institution has just opened up Big Cat Falls, a flashy exhibition showcasing lions, pumas, jaguars, leopards and tigers. Although the exhibit has drawn fire from animal activists, many experts believe that those animals can do fine in captivity, since even in the wild they spend much of their time sitting around digesting their last meal. Hancocks, for one, thinks gorillas and other primates can reasonably be kept...

Author: /time Magazine | Title: Who Belongs in the Zoo? | 6/11/2006 | See Source »

...President John S. Haddock ’07, says Kouskalis, in his first semester on the council, certainly took a “leadership role....It was inspiring how he motivated people in the UC.”NOW UC HIMThomas D. Hadfield ’08 worked to transform the guidelines governing the UC’s disbursement of over $200,000 in grants to student groups this past year. But for Hadfield, that was just chump change.The Guardian of London estimates Hadfield made over £1 million from website Soccernet, which he created at age 12.Soccernet...

Author: By Doris A. Hernandez, CRIMSON STAFF WRITER | Title: Big Men on Campus | 6/7/2006 | See Source »

...processes that allow the body to turn food and air into nourishment for individual cells also create by-products that amount to toxic wastes--highly reactive oxygen molecules known as free radicals that can combine with otherwise innocent substances and transform them into killers. Free radicals may be responsible in part for the genetic damage that leads to some cancers. And they also appear to be what makes LDL and triglycerides so dangerous. When a free radical combines with one of these fatty molecules, the altered cholesterol turns into a biochemical cannonball that ricochets around the bloodstream, damaging the inner...

Author: /time Magazine | Title: Eat Your Heart Out | 6/7/2006 | See Source »

...Somali Federal Government could not locate in the capital city, Mogadishu, was due to the "warlord" ministers of the Somali Federal Government who refused to be engaged in the Somali peace process and choose to keep the country hostage. These warlords refused to disarm, surrender their illegal checkpoints and transform to be national leaders...

Author: /time Magazine | Title: "We Deny That We Are Harboring Terrorists" | 6/6/2006 | See Source »

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