Word: transforming
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...employed a cuddly endomorph to symbolize the friendly bounce of Pillsbury home-baking products. Aiming at male audiences in the '50s, a time when filter cigarettes were viewed as effeminate, Burnett introduced a tough and silent tattooed cowboy on horseback, "the most masculine type of man," he explained, to transform the image of Marlboro cigarettes--for better or worse, one of the most enduring advertising icons ever devised...
Until recently, women were all but excluded from the upper reaches of corporate America. Women superlative enough to make their mark expended their energies mostly in social causes or education. Those who somehow managed to build businesses or transform companies were mainly the wives, the widows, the daughters or the partners of hugely successful...
...revenge against the institution that forsook him. His motivations are skewed, actions devious and intent unknown. In one moment he condemns Dean's ignorance and uselessness; in another he courageously saves Dean's life. The chemistry between Hackman and Smith is powerful, as the two reluctant heroes transform initial self-interest into teamwork. The ending is a contrived and coincidental as a novel by Charles Dickens, but does not subtract from the film's overall appeal...
...million dollars can hardly be expected to transform a school with a budget of over a billion dollars...
...east of San Francisco, made clear how projects like A Bug's Life erase the boundaries between technology and art. Model builders sculpt clay facsimiles of the film's characters. Traditional animators act out roles before video cameras to decide just how the characters' limbs should move. Graphics jocks transform 2-D pictures into 3-D worlds, agonizing over how to make raindrops splatter realistically when they hit the ground...