Word: transmitting
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McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...
...McDonald's new national ad campaign will revolve around a national "dollar value menu" that will eventually include the Big 'N' Tasty burger, the McChicken sandwich and special sizes of fries, soda, salad and various desserts. It may not strike anyone as anything particularly new, but it will transmit a unified, consistent message about a bargain. By moving away from sporadic deep discounting in favor of a permanent two-tier menu that keeps signature products like the Big Mac at the top, Mickey D's is following the model that Wendy's has successfully used to lure in penny-pinching...
Vividon, a two-year-old start-up based in Sudbury, Mass., took a similar approach to selling its devices, which transmit streaming audio and video signals over cable-TV systems and the Internet. It made its first big sale last December to Samsung, the Korean electronics giant. Vividon was then able to land sales in the U.S. But it still garners a third of its annual revenues, which are approaching $5 million, from Korea, Japan and China. "The classic way of building a start-up is to cultivate business Stateside first, then expand overseas," says CEO David Ellenberger. "But with...
Harvard researchers discovered that HIV-positive women taking vitamin A are almost a third more likely to transmit the virus to their infants than mothers who do not take the vitamin...
After completing his formal schooling and finishing his time in the armed services, Hirschman put to work both his medical and his radio skills to develop what he calls his most rewarding achievement—a system for transmitting electrocardiograph readings via radio. It was the first on-scene emergency care system to transmit medical data by radio...