Word: transradio
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...glib, confidential voice that made this announcement was that of Arthur Hale, a Manhattan newscaster who in his 43 years has been doughboy, claim agent, insurance man, trackwalker and radio pianist, but never a reporter. Behind his voice was Transradio Press Service, Inc., radio's lone and far-flung news agency...
...were "unreasonable," therefore not acceptable to the home office. Now Earl Jones threatens to sue, in the hope that he can compel U. P. to give him the wire for which he feels that he contracted. Meanwhile the Litticks are using all three services, and Beach has signed with Transradio Press for five years. Little Transradio (with only 50-odd U. S. newspaper clients, compared with U. P.'s 1,100, and A. P.'s 1,360) is at best a stopgap, may explain why in the midst of a great war the News concentrates on local affairs...
Within a year, Transradio news was being barked over more than 90 stations. Soon it was clear that the upstart agency had upset the plans of the publishers and press associations to limit news broadcasting. U. P. and I. N. S. decided to sell their news to commercial radio sponsors; within A. P., agitation for a similar plan was begun...
...Today, Transradio news goes by teletype and radiotelegraph to 288 radio stations. It boasts an impressive list of beats, such as the Italian invasion of Ethiopia. In 1936, it began serving newspapers, today sells to 46, including the London Daily Telegraph, the Portland Oregonian, the Honolulu Advertiser and the Johannesburg (South Africa) Daily Express. Its 20-hour-a-day teletype circuit distributes 40,000 words of spot news. An editorial staff of 40 works in its main office in a Manhattan penthouse. Its 34 U. S. and foreign bureaus are operated by 132 editorial workers...
...feeling of a perpetual crusade which Transradio has created is helped by its preoccupation with "a completely modern style of newswriting" that aims to be "instantly readable and listenable." President Moore, whose hobbies are supercharged foreign cars and "revolutionary word forms in poetry," abjures the orthodox "who, what, when, where" formula. His reporters must give all the facts, but not necessarily in the first paragraph. They must tell their story "the way a man would break the news to his wife that the boss had given him a raise...