Word: trashes
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Dates: during 1990-1999
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...giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...classmates on a Sierra Club petition to oust Interior Secretary James Watt. "I thought it had something to do with electricity," he jokes. But by the time he reached high school, he had become a vegetarian, formed an antivivisection study group, bought a truck to recycle the school's trash and, as a senior, founded the Sierra Student Coalition. At Brown he nurtured it into a nationwide corps of 30,000 activists. He was elected to the Sierra Club's 15-member board of directors in 1994, and last spring his colleagues voted him in as president. His mission...
Nothing--and everything--prepared Kevin Smith to become, as he has been called, "the King of Gen X cinema." The son of a postal clerk in Highlands, N.J., he recalls an uneventful childhood "in a white-trash town. I watched six hours of TV a day. I read comics and went to Mass on Sundays. In high school, I worked as a busboy. On weekends, we'd hang out and make crank calls and go drinking. Defining moments of my generation? When Fonzie jumped over the shark tank in Happy Days...
...awards at Sundance and Cannes. "A totally welcome blast of stale air," raved a critic. "Grunge Godot." Smith was 24 and already anointed by Hollywood, but his next movie, the $6 million Mallrats, flopped. Now, at 26, he is back onscreen with the acclaimed Chasing Amy, a witty, trash-talking, politically incorrect comedy on the theme Boy Meets Lesbian...
...your own laundry. Your college will undoubtedly provide some easy pickup service, but my advice is, do the things yourself. The generation that runs the country now grew up leaving trash in the streets for others to haul away. If you take care of your own mess, you'll be surprised how clean you'll feel. Use Tide on pizza stains...