Word: trashings
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...only the wood-chipping gear that exudes testosterone. Just visit the Waste News booth, where salesman David Martin invites attendees to maneuver a radio-controlled trash truck around a scaled-down city street. "We don't care if people want to knock the kids down," he says. "That's up to them." (He's joking, of course.) The odd part is, all this bluster shares airspace with a kind of quiet confidence--the kind that comes from an industry that's "recession resilient," says Bruce Parker, president of the Environmental Industry Associations, the industry trade group. The trash trade collected...
...years ago, I was getting $210 a ton for mixed office paper," says Butch Michitson, recycling manager for Northeastern University in Boston. "I'd be getting checks every month for $9,000 or $10,000. And I'd be walking into my boss's office saying, 'This is for trash.' Then the markets dried up." Today Michitson gets...
...officer was dispatched to Grays Hall after receiving a report that a person was going through personal property. The officer determined that the property was trash...
Some marketers have found that they don't need people at all to spread the word. Even before the trendy energy drink Red Bull hit the shelves in England a few years ago, a London agency called Cake Creative Consultancy filled sidewalk trash cans and pub tables in Newcastle with empty cans of the stuff. Cake executives readily talk about the campaign, but in a sign of how sensitive stealth marketing has become, Red Bull claims, without elaboration, that the story is apocryphal...
...university, is now active in 70 countries. The name is symbolic: roots and shoots together can break up brick walls, just as citizens of Earth together can overcome our problems. The more than 4,000 groups of young people are cleaning creeks, restoring prairies and wetlands, planting trees, clearing trash, recycling--and making their voices heard...