Word: traumata
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Less splashy but longer established are Mel Evans and George deKay, contractors who dream up nonbook ideas, hire authors and editors, and sell the product to publishing houses. The merchandise consists mostly of such night-table cannonballs as Fateful Moments, an anthology of traumata from Joan of Arc to Helen Keller, and the Great Treasury of American Writing, warmed-over heart warmers compiled by Louis Untermeyer...
This was no gag; it was a manifestation of a new movement which is aimed at achieving a reawakening of Christianity among college students through the methods of personal contact and exchange of religious traumata. This movement is said to be "gaining strength in colleges, especially in the Ivy League." The Harvard men contacted in this way were chosen, at least in part, on the basis of information given to the visitors by Harvard students who are also interested in a revitalization of Christianity...
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