Word: travelcard
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...same firm). To bolster its membership, American Express bought out the Gourmet Guest Club (membership: 45,000). Diners' fought back by picking up the Esquire Club (100,000 members). Then American Express scored a real coup: last month it bought the American Hotel Association's Universal Travelcard (160,000 members and 4,500 hotels) that Diners' had long and vainly wooed...
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