Word: travelers
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Dates: during 2000-2009
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...authentic American travel experiences...
...best new travel products, gadgets and trends...
...best new travel products, gadgets and trends...
...Stars" - campaign. The purpose of the campaign, running Aug. 10 to Nov. 5, is to promote four burgers available only in Japan. On his blog, found on the McDonald's Japan website, Mr. James describes himself as a 43-year-old Japanophile born in Ohio with a penchant for travel, who, when particularly excited, generously treats people he doesn't even know. (That seems to be a plug for the $1,000 cash prizes for 1,000 people who submit photos of Mr. James or people imitating Mr. James...
...blog, Mr. James posts travel plans - to places like Kyushu, where he visits McDonald's restaurants - and ruminates about his favorite burgers. He bungles his attempts at written Japanese and mispronounces words with a staccato-like butchering of the language. One online video shows him talking to himself while practicing from a phrasebook, proclaiming "horenso" (spinach) with a gesture. Mr. James has appeared in two commercials since the campaign began, in which he also mistakes words, for instance, yelling "tamago" (egg) in Japanese instead of the similar-sounding word tamaya, which is shouted during fireworks...