Word: travelers
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...from certain that the dramatic - some might say desperate - call for volunteers will be a significant cost-cutting measure. Hit hard by the slump in air travel following the first Gulf War, BA gave away some $10 million worth of seats in what it dubbed the "world's greatest offer." That move "had a party atmosphere and a confidence and scale that actually built the BA brand despite the fact that it was giving stuff away for free," recalls Rita Clifton, chairman of global brand consultancy Interbrand...
...best new travel products, gadgets and trends...
...best new travel products, gadgets and trends...
...past, a bachelor party could commonly involve a black-tie dinner hosted by the groom's father, with toasts to the groom and the bride. The more recent traditions of hazing, humiliation and debauchery - often consuming entire weekends and involving travel to an exotic destination such as Las Vegas or its nearest available facsimile - became a staple of bad '80s sex comedies. (The 1984 Tom Hanks vehicle Bachelor Party hit the genre's perfecta, featuring beer, drugs, strippers, an ill-fated donkey and MTV video vixen Tawny Kitaen.) (Watch TIME's video "Beer Pong Strikes Back...
...turning his back on Russia, slowly allying his country with the West. So far, the move seems to be paying off. Belarus was included in the E.U.'s Eastern Partnership initiative, created last year to strengthen economic and political ties between Europe and six former Soviet states. Lukashenko's travel ban to Europe - issued after his 2006 re-election, which the U.S. and the E.U. maintain was rigged - has been lifted. And Belarus secured an additional $1 billion on a $2.4 billion loan from the International Monetary Fund (IMF) after Russia canceled its final $500 million installment. (See pictures...