Word: travelers
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...Insurance companies and food manufacturers may value safety, and easy-to-process names would appeal to their consumers more," says Song. "Adventure-travel packages and risky sports such as bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...
...from Miami for as little as $298 round-trip. For a more urbane getaway, fly from Los Angeles to Chile ($749 round-trip) to sample some Malbec vintages, or head to Argentina from New York City ($599 round-trip) to perfect your tango. Purchase tickets before Feb. 28 for travel before June...
...round-trip from Los Angeles to Papeete. For an extra $200, you'll get to Auckland for a taste of New Zealand's bright, grassy sauvignon blancs; the Auckland flight includes a free stopover and overnight stay at the new Manava Suite Resort Tahiti. Book by Feb. 28 for travel through April...
Mideast Envoy. El Al, Israel's national airline, is cozying up to American travelers with guaranteed low summer airfares. If the airline lowers prices after you buy a ticket, you'll get a check for the difference. Fly from Newark International Airport to Israel for $1,099 or bump up to business class for $3,699. From L.A. to Jerusalem it's $1,399 or $4,199 in business. Tickets must be purchased by March 3 for travel from June 20 through August 19. Call 800-223-6700 for reservations...
...road (the car rental is also included), you can stay four nights at any of 1,200 Irish Farmhouse Bed & Breakfasts. The same package is available from Chicago or Washington, D.C., starting at $949, and from San Francisco starting at $1,059. Book by Feb. 27 for travel from May 1 to June...