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...Insurance companies and food manufacturers may value safety, and easy-to-process names would appeal to their consumers more," says Song. "Adventure-travel packages and risky sports such as bungee jumping might want to use harder names." When a product like the Scirocco folds, it might have been done in not just by the nonintuitive pronunciation of the name (shi-rock-o), but also by its definiton: a hot desert wind. That's a double-dose of danger that could simply be too much for safety-conscious consumers. (See TIME's special report on the environment...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

...from Miami for as little as $298 round-trip. For a more urbane getaway, fly from Los Angeles to Chile ($749 round-trip) to sample some Malbec vintages, or head to Argentina from New York City ($599 round-trip) to perfect your tango. Purchase tickets before Feb. 28 for travel before June...

Author: /time Magazine | Title: Travel on Sale: Tahiti and South America for a Song | 2/23/2009 | See Source »

...round-trip from Los Angeles to Papeete. For an extra $200, you'll get to Auckland for a taste of New Zealand's bright, grassy sauvignon blancs; the Auckland flight includes a free stopover and overnight stay at the new Manava Suite Resort Tahiti. Book by Feb. 28 for travel through April...

Author: /time Magazine | Title: Travel on Sale: Tahiti and South America for a Song | 2/23/2009 | See Source »

Mideast Envoy. El Al, Israel's national airline, is cozying up to American travelers with guaranteed low summer airfares. If the airline lowers prices after you buy a ticket, you'll get a check for the difference. Fly from Newark International Airport to Israel for $1,099 or bump up to business class for $3,699. From L.A. to Jerusalem it's $1,399 or $4,199 in business. Tickets must be purchased by March 3 for travel from June 20 through August 19. Call 800-223-6700 for reservations...

Author: /time Magazine | Title: Travel on Sale: Tahiti and South America for a Song | 2/23/2009 | See Source »

...road (the car rental is also included), you can stay four nights at any of 1,200 Irish Farmhouse Bed & Breakfasts. The same package is available from Chicago or Washington, D.C., starting at $949, and from San Francisco starting at $1,059. Book by Feb. 27 for travel from May 1 to June...

Author: /time Magazine | Title: Travel on Sale: Tahiti and South America for a Song | 2/23/2009 | See Source »

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