Word: travels
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Dates: during 1990-1999
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...agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry, United is heading in another direction...
...hulk of one of Larry's collection of '57 Chevys. In the frantic search for survivors, someone tacked a note to the front door of Larry's antique-auto-parts store: "Larry, Joan and the boys, I pray to God you read this. I have a motor home and travel trailer... Call me and tell me you made it. I'll bring you a place to stay...
...Clark Corp. in 1969, back when the government assigned routes and set profit margins, assuring existing carriers a captive market and barring new entrants. It was partly because Kimberly-Clark's headquarters, then in Neenah, Wis., was off the beaten path that the company started its private fleet. "Air travel was difficult and expensive. We were frustrated," Hoeksema says. The paper company named its unit Midwest Express Airlines and began offering service to the public--specifically the well-heeled business public--in 1984, the year the Civil Aeronautics Board was abolished and a flood of new airlines entered the market...
Midwest has a good record on safety, although it had one crash, which killed 31, in 1985. It has been profitable every year since 1987. Lately the fresh-cookie airline has pitched itself to pleasure travelers--though there are limits on how much it can push the price in that segment. Says Wally Durso, president of Travel Dynamics of Brookfield, Wis., a Milwaukee suburb: "I don't believe fares are No. 1. If Midwest Express is within $50 of a competing airline, a lot of my clients will go with Midwest Express...
...largest student-run corporation in America moved it's headquarters from Church Street to a corner of Mt. Auburn. Renovations of the old home of Elsie's cost $3 million to complete. Part of Let's Go Travel Agency, the linen agency and the Campus Store moved to nearby Holyoke...