Word: travia
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Dates: during 2000-2009
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...Jones wrote. “We did not want this event to be preachy [or] pedantic, so we decided against bringing in a speaker, or throwing an event whose sole focus was alcohol awareness.” Director of Alcohol and Substance Abuse Services Ryan M. Travia said that focusing on alcohol awareness during the Mather open house is “not part of any larger, intentional efforts.” He said that his office did attempt to assist in the planning of the event after Kate J. Drake, a Mather wellness tutor, contacted...
...Travia calls it the “social norms” marketing campaign—a branch of the national program of the same name (the National Social Norms Resource Center) that has been administered in universities across the country. This new effort in the battle to tame dangerous drinking habits is based on the idea that most college students overestimate how often, and how much, their peers actually drink. If students knew the facts, Travia says, they would feel less pressure to engage in risky behaviors...
...worry—Travia isn’t planning on introducing any campus-wide breathalyzer tests any time soon. He knows that social norms programs work better when they’re administered on a smaller scale. So far, he has talked to sports teams, groups of freshmen, and proctors. Over the course of the next year, he wants to work with final clubs, sororities, and fraternities—groups that are considered at high risk for dangerous drinking...
He’s being realistic, though. His work at Dartmouth, after all, while partially effective, didn’t seem to make any dramatic impact on students’ drinking patterns. Then again, Travia only took the reins in 2003. Before that, he says, there was no one in charge to spearhead the effort, and the program floundered...
Sounds like Travia might have his work...