Word: treaded
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Dates: during 2000-2009
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...good word for them, will the message ring true - or reek of desperation? "Oh no," says Tom Aiello, spokesman for Sears Holdings Corp., Kmart's parent company. "A lot of brands have had successful campaigns go through the paid side." Still, brand strategists recommend that companies tread into the Twittersphere lightly. Real word of mouth is much more valuable. "I have urged clients to be very cautious about pay-to-say on Twitter," says Blackshaw. "Get the word out naturally. There's lots of love on the organic side; go for that first." (See more about Twitter...
Tempted to ask for that extra in-flight pillow? Or rant about a flight delay? Tread carefully: your airline's staff may just be working for free. British Airways recently asked its 40,000 employees to consider laboring for nothing for up to one month. "Colleagues are being urged to help the airline's cash-saving drive by signing up for unpaid leave or unpaid work," read an article in BA News, the carrier's in-house newspaper. Chief executive Willie Walsh, who has pledged to forgo his $100,000 monthly salary in July, said the airline was caught...
...rejection of the laws, along with the growing unpopularity of other proposed restrictions, shows that governments will have to tread carefully when legislating - and there may have to be some major changes to way Europeans think about copyright...
...that could help sink her nomination. Challenging a candidate first nominated to the bench by President George H.W. Bush and twice confirmed by the Senate, after all, would be hard enough. But at a time when the party has already alienated Hispanic voters, the GOP knows it has to tread very carefully in dealing with the first Hispanic candidate for the nation's highest court, especially a woman of Puerto Rican descent with an inspiring Horatio Alger story of her own. (See pictures of Judge Sonia Sotomayor...
...given the 9-percentage-point decline the party suffered in Hispanic support in the 2008 presidential election. "It presents a huge political problem for them," says the White House official. "It's not the reason she got the job - but it's not a bad thing. They need to tread carefully here, and their groups are not going to want to tread carefully...