Word: treading
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When a scandal hits, most coaches have the foresight to tread carefully around every public word they say—or simply shut up. Gary Barnett, head coach of the University of Colorado football team, chose not to follow this example when he spoke at a press conference discussing the rape allegations of former placekicker for the Buffalos, Katie Hnida...
...members of the U.S. relief team stationed inside the devastated Iranian city of Bam had not come to party. They were trained to tread lightly in an officially hostile land. And their mission, to aid survivors of Bam's cataclysmic Dec. 26 earthquake, did not incline them to celebration, even if it was New Year's Eve. Thus they were moved when a band of Iranian medics showed up at midnight last Wednesday bearing candies and pastries. A few miles from the scene of some 30,000 deaths, in sight of quarters decorated with large U.S. flags, the groups traded...
These stars embrace their girl or boy-next-door image and successfully market such “aw shucks” qualities to tweens and tween parents alike. They know to tread lightly on the teen waters, with each media move strategically planned by a legion of media managers—sponsor a milk or Pepsi ad, yes; appear in a racy, possibly cleavage-exposing Guess Jeans spread, no. Over the course of a year these tweens save whales, design clothing lines, tour for their albums, promote new movies, pose for magazine covers and appear at see-and-be-seen...
...respectively. The co-directors also abandoned the rigidly structured cat-and-mouse formula that gave the original its paranoid charge, opting to create a sprawling crime epic of family, loyalty and betrayal. That's the kind of Godfather territory Hong Kong's run-of-the-mill triad flicks rarely tread. "We knew we had the chance to do something really different and great, so we took it," says director Lau. "But there's a lot of pressure because if the second one doesn't do well, forget about the third...
...they have been saddled with that awkward name. (Maybe it would help if we called them tragic books?) They get sold in comic-book stores or shelved in that corner of Barnes & Noble that buzzes with preteen X-Men fans, a place where self-respecting adult readers fear to tread. No wonder Pekar wrote American Splendor for 27 years before mainstream America finally took notice. The graphic-novel business is reportedly worth about $100 million a year, but it still has no honor in the country that invented it. Yet some of the most interesting, most daring, most heartbreaking...