Word: treadways
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...depend on an easily recognizable similarity to attract customers: Holiday Inns, for example, all have bright green neon signs, and Howard Johnson motor lodges feature the familiar orange roof. One chain has made a virtue of being different, though, and hardly has two establishments that are alike. It is Treadway Inns Corp., whose 28 hostels include such disparate stopovers as Nantucket's 120-year-old Jared Coffin House, once a whaler's mansion, a modern downtown motel in the Treadway headquarters town of Rochester, N.Y., and an Alpine chalet in Franconia, N.H., known as the Mittersill Inn. Most...
Extra Pillows. Nearly half of Treadway's inns are summer resorts that cater to what used to be known as "the steamer-trunk and rocking-chair fleet." But today's profit is in country inns and in motels that cater to transients and conventions, and Treadway is concentrating on these in its expansion. Despite the added costs of running a chain of inns in which neither the food, the décor nor the furniture are standardized, Treadway has set an enviable earnings record: on its $16 million in sales last year, it was among industry leaders...
However varied they may be, all Treadways have one thing in common: special touches for the guests. A Treadway Inn never has more than 200 rooms, and guests are pampered with decorator interiors, extra pillows, and lemon soap. Guests can also expect good New England cooking in the dining room (lobster pie, clam chowder, homemade bread, Indian pudding) and special celebrations on Valentine's Day, St. Patrick's Day, Mardi Gras, and the twelve days of Christmas, when several Treadways feature a boar's head, suckling pig and medieval carolers. Yet Treadway, where it counts, is very...
...Start in the Kitchen." The extra touches began with Founder L. G. (for Lauris Goldsmith) Treadway, who worked his way through Dartmouth ('08) in the college kitchen, became so fascinated with cooking that he abandoned law. Treadway first worked for a series of New England inns, then opened the first Treadway in 1912 at Williams College, where he persuaded college officials to let him run the alumni house as a public establishment. The inn is still operated by Treadway...
...promote Pennsylvania industry. But with increasing talk that such influential Eastern Republicans as Leonard Hall and Meade Alcorn Jr. are urging Scranton to get more national exposure, the guest list was politically impressive. It included National G.O.P. Chairman William Miller, former Chairmen Hall and Alcorn, Massachusetts National Committeeman Richard Treadway, Maine's National Committeeman Bradford Hutchins, Maryland's National Committeeman Edward Miller, former Defense Secretary Neil McElroy, Eisenhower's Press Secretary James Hagerty, New York Stock Exchange President Keith Funston and former Disarmament Negotiator Arthur Dean. Guests insisted politics were not discussed. But said...