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Word: treat (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...other anti-abortion specialists using different methods, some directly opposed to his. But there is not necessarily any conflict in these facts and figures. By no coincidence, all the most successful obstetricians and gynecologists go in for massive doses of reassurance and emotional support to the troubled women they treat. Thrice-married Obstetrician Javert, father of two, prescribes other comforts in moderation-wine (in small doses as a sedative), singing and dancing, even tennis (preferably mixed doubles with husband as partner). And, to the relief of women who have spent as much as four or five months on their backs...

Author: /time Magazine | Title: Medicine: Lost Babies | 7/29/1957 | See Source »

Truckers' Treat. A tractor-trailer to take some of the drudgery out of long-haul trucking has been developed for National Van Lines by General Body Co. and White Motor Co. The high-bodied tractor unit perches the driver 8 ft. above the level of the road, which gives him better daytime visibility and avoids the nighttime problem of oncoming headlight glare. Back half of the unit is the equivalent of a rolling motel; instead of a cramped bunk behind the driver's head, the tractor has a small room with two bunks and a lavatory...

Author: /time Magazine | Title: GOODS & SERVICES: New Ideas, Jul. 15, 1957 | 7/15/1957 | See Source »

...Play Talent." Manager-of-the-Year Tebbetts' own popularity impressed him not at all. "If my players like me," he reflects, "it's an accident of personality. I happen to like my players and I treat them like men. I don't know anything about patting one guy on the back and bawling another out. I don't have any doghouses, and I don't deal in personalities. It doesn't make any difference to me if a guy has a good or a bad personality. I play talent...

Author: /time Magazine | Title: Sport: A Game of Inches | 7/8/1957 | See Source »

Frenchmen still agree that the water cure is as much a treat as a treatment. From their beginnings they have resolutely tried to drown their ills-real or borrowed-in the country's 2,500 springs that are laced with such life-giving elements as arsenic, sulphur, carbon, magnesium and uranium. "More than one person sang the praises of wine," wrote French Poet Paul Valery. "I love water...

Author: /time Magazine | Title: Medicine: Gurgle, Gargle, Guggle | 7/8/1957 | See Source »

...cure season gushing at full tap, an estimated 50,000 French spaddicts are off to nearly 100 government-licensed "thermal establishments." Somewhere in France is a spa for every hydro-hypochondriac. Each spa is classified by the mineral content of its water and the diseases it is supposed to treat. Rheumatism is soothed at 55 stations; the spa at Encausse specializes in malaria; 27 other places cater to specific circulatory diseases such as heart trouble (Bourbon-Lancy), high blood pressure (Evian) and inflamed veins (Luxeuil...

Author: /time Magazine | Title: Medicine: Gurgle, Gargle, Guggle | 7/8/1957 | See Source »

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