Word: treat
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Dates: during 1950-1959
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Neiman's salesgirls (a top one can earn as much as $25,000 a year), teaches them the fine points of low-pressure selling. They also learn to treat all customers alike, never knowing which unlikely looking shopper may prove to be the biggest spender. Once a girl in a sunbonnet and cotton dress came into Neiman's for a complete outfitting on her first visit to Dallas. In a few hours, she spent $10,000 of her father's new oil wealth. The last thing Neiman's sold her was a pair of shoes...
...levels are among his best. After Verga, Frenchman Gil Buhet's The Innocent Knights (Viking) may seem like Gallic fluff. Actually, it is a charming story about a gang of schoolboys who shut themselves up in a moated ruin until their unjust elders and schoolmasters are ready to treat them like human beings...
...strictly medical grounds, almost two-thirds of the home visits might have been classified as needless, the doctors added, but they took account of "other circumstances": a mother tied down with children and no babysitter; patients who needed emotional reassurance. Two-thirds of all home calls were to treat women...
Since World War II, coalition had been the remedy prescribed most often for the West's big problems. Now it proved cumbersome when it had to treat with "local issues," like Trieste, Suez, the Saar. Korea was proof that multinational commands lead not to unity but to dissension, and the lesson learned there is that adding weak links to a chain does not strengthen it. Increasingly, the trend is for individual nations to go their own way, consulting their friends but not being bound by them...
...Every one of us, every day, meets countrymen, often in the highest places of the national hierarchy, who treat with a grand contempt, even anger, any uneasiness that one expresses on the French situation. They repeat that this uneasiness is nothing but the result of Communist propaganda, and that one should have the courage to say, in all good conscience, 'Things aren't going so badly...