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Word: treat (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...sack, evidently taught her something. On location in Spain, where she is playing the role of Tonia, the demure, bourgeois wife of Dr. Zhivago, the great Charlie's daughter suddenly assumed a herpetic pose. But as Geraldine said once, "For a young dancer like myself, what a treat it is to watch a snake move. Their suppleness and their elegance are incomparable...

Author: /time Magazine | Title: People: Jun. 18, 1965 | 6/18/1965 | See Source »

...belief held by many intellectuals that the Communist threat would disappear if the free world would only quit fighting it. Some Americans, said Presidential Adviser McGeorge Bundy after returning from Santo Domingo, seem to think that "the bear will turn into a golden retriever if only we treat him that way." Bundy argued pointedly: "There is in many-and perhaps especially among those whose concern is for ideas and ideals, and those whose hope is primarily for peace and progress-a reluctance to give full weight to the role of power and its necessity in the world's affairs...

Author: /time Magazine | Title: Essay: DOMINICAN REPUBLIC: The Necessary Risk | 6/11/1965 | See Source »

...Robert F. Loeb, of the Textbook of Medicine, considered a standard all over the world (eleven editions since 1927), himself a leader in the battle against arthritis, who created one of the first U.S. arthritis clinics in 1922, developed the agglutination test, and was among the first to treat the disease with gold salts; of a brain tumor; in Manhattan...

Author: /time Magazine | Title: Milestones: Jun. 11, 1965 | 6/11/1965 | See Source »

...FUNCTION OF A CORPORATION: "Most companies will say: 'We are in business to make a profit.' I think the better companies could just as well say: 'Our primary purpose in business is sociological. Our whole objective is to treat our customers right, and treat our stockholders right, and treat our employees right.' I think many businesses are run on the basis of putting sociological needs first. We are beyond the day and age of the need of capitalism for survival. We need it for only one thing-the betterment of the human being. Certainly we have...

Author: /time Magazine | Title: U.S. Business: A SIMON SAMPLER | 6/4/1965 | See Source »

Story is scarcely the focus of Eye. At the climax, a young wife and mother (Carol Rossen) dies. Before that, her unhappy teacher-husband (Philip Bruns), a Greenwich Village would-be painter, squabbles with her, with his unappetizing children, and with his equally unappetizing in-laws who treat him as an ethnic traitor for not being Jewish. He also covets his best friend's recently divorced wife...

Author: /time Magazine | Title: Theater: Intellectual Twister | 5/28/1965 | See Source »

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