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Word: treat (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Treat or a Treatment. One of the principals of the cast-who signed on in hopes that the show "might convey the real emptiness of our life and become an American L'Avventura"-now fears that it is degenerating into high-priced prime-time soap opera. Producer Doniger vehemently disputes the charge, though he just as determinedly denies that his last show was soap. It was Peyton Place...

Author: /time Magazine | Title: Programming: Rescuing the Survivors | 8/1/1969 | See Source »

That series, at least, made ABC a lot of money, and the real cliffhanging question in The Survivors melodrama is whether Robbins has given the network a treat or a treatment. With his two-year guarantee, he has less to lose than the network if the show doesn't survive the second season. No matter what happens, Robbins will continue to be as rich as Krakos...

Author: /time Magazine | Title: Programming: Rescuing the Survivors | 8/1/1969 | See Source »

...Cure. Similar ideas are also being put to use in a few of the schools that attempt to treat autistics along with other problem children. Carl Fenichel of Brooklyn's League School for Seriously Disturbed Children told the National Society meeting that he has had some success by firmly distracting autistic children from their tantrums and insisting they practice simple mechanical tasks such as holding a pencil or using an egg beater. "Disorganized children need someone to organize their world for them," he says. "They fear their own loss of control and seek protection against their own impulsive drives...

Author: /time Magazine | Title: Mental Illness: The Trance Children | 8/1/1969 | See Source »

THIRD--PRINCE OF SAMROCK should treat the Irish well...

Author: By The Scientist, | Title: They're Off at the Rock | 7/25/1969 | See Source »

...perhaps the first to pay much attention to the symphonic battery of drums. Later on, Stravinsky and Bartok proved that percussionists could do more interesting things than simply thump out a basic rhythm. Nowadays such avant-gardists as Pierre Boulez, John Cage, Luciano Berio and Karl-heinz Stockhausen treat the percussionist as a performer with rights (and responsibilities) equal to any other soloist...

Author: /time Magazine | Title: Performers: Fireworks from the Battery | 7/18/1969 | See Source »

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