Word: treating
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Dates: during 1960-1969
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...general form or formal similarity between different objects. Each object it its material self, nor is there one kind of object is its material self, no is there one kind of object. "His films establish a distinction between things as essences and things as symbols" (Sarris), and treat only the latter. There is not general motion; action is local and concretely tied to the actor. The only universal is light...
...second sequence of l'Atalante is typical in this romance, which unites the grotesque and the beautiful in extraordinary poetry. The great majority of romantic works require middle or upper class milieux to treat themes of love, estrangement, longing, and reunion. Jean Vigo's last film finds them inseparable from its proletarian setting. L'Atalante's style is, in fact, so strange and yet so integrated that one must look in his earlier Zero de Conduite (1933) for its sources...
Tichauer shows little interest in the marketing and profit potentials of his designs. In any event, many of them are unpatentable-a fact that may help explain why the industries that consult him sometimes treat his suggestions as trade secrets. As Tichauer himself says: "Efficiency is the by-product of comfort. The enterprise that manufactures no sore backs, shoulders, wrists or behinds is at a competitive advantage over one with suffering workers." But Tichauer's basic humanitarianism shows through his practicality. "I don't design," he insists. "I fertilize. And I prevent sore elbows." He seems quite content...
...commercials, posters and bumper stickers (SMOKE, CHOKE, CROAK). The pilot project there has been so successful that it will be repeated in several other cities this fall. The director of the clearinghouse, Dr. Daniel Horn, a pioneer cancer researcher, urges medical men to deliver anti-smoking appeals while they treat patients in their offices. Horn figures that, in less than a minute, doctors and dentsts can recite enough evidence to frighten a smoker...
...erode radical stands. In view of the student interest that the issue kindled, SDS ought to have taken care to put forward its own position on the matter and attempted to work on the problem. The worst possible tactic, the one that was followed by SDS, was to treat the restructuring issue with steely and stubborn indifference. And yet, as long as SDS does look on itself as an insulated and pure force, relatively unconcerned with the number of people supporting, it, and not interested in actively making an effort to get man support, such an attitude of unconcern over...