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Word: treatment (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...enthusiasm what he lacked in experience, Stefanski persuaded Stokes to start a massive effort to scrub the Cuyahoga, and hence aid Lake Erie. The proposed price tag: $100 million in bonds, to improve existing facilities and build 25 miles of trunk-line sewers plus a modern sewage treatment plant...

Author: /time Magazine | Title: Environment: The Cities: The Price of Optimism | 8/1/1969 | See Source »

...show. Furthermore, he says, he was guaranteed a full 26 weeks the first year instead of the customary 15 or 17, and payment for a second season of 26 shows "whether it bombs or not." For that unprecedented, sweet contract, Robbins gave ABC only a nine-page "treatment," conferred a few times with Universal, and then took off for his Riviera home...

Author: /time Magazine | Title: Programming: Rescuing the Survivors | 8/1/1969 | See Source »

Treat or a Treatment. One of the principals of the cast-who signed on in hopes that the show "might convey the real emptiness of our life and become an American L'Avventura"-now fears that it is degenerating into high-priced prime-time soap opera. Producer Doniger vehemently disputes the charge, though he just as determinedly denies that his last show was soap. It was Peyton Place...

Author: /time Magazine | Title: Programming: Rescuing the Survivors | 8/1/1969 | See Source »

That series, at least, made ABC a lot of money, and the real cliffhanging question in The Survivors melodrama is whether Robbins has given the network a treat or a treatment. With his two-year guarantee, he has less to lose than the network if the show doesn't survive the second season. No matter what happens, Robbins will continue to be as rich as Krakos...

Author: /time Magazine | Title: Programming: Rescuing the Survivors | 8/1/1969 | See Source »

...memorize long, complicated stories with flawless accuracy; many have perfect pitch. Psychiatrists differ widely in their views on the cause of autism, and real cures have been rare. In Washington last week, discussions at the annual meeting of the National Society for Autistic Children indicated that research and treatment are beginning to move along some new paths...

Author: /time Magazine | Title: Mental Illness: The Trance Children | 8/1/1969 | See Source »

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