Word: treckers
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...flamboyantly blond David Beckham, auctioned off to Real Madrid earlier this summer for $40 million. How to explain this phenomenon in a country where the resident pro league often struggles for attention? "Man U has a huge draw from [Americans] who have only come to soccer lately," says Jim Trecker of ChampionsWorld, the New Jersey promoter of the team's tour. The U.S. is seen by Man U as an immature but potentially lucrative market. To keep brand awareness up when it returns to Britain, the team has negotiated an agreement with the New York YankeeNets LLC, parent...
...Optimist Trecker. A few toolmakers still like the looks of their industry. Among the most conspicuously cheerful is Joseph L. Trecker, vice president of Milwaukee's Kearney & Trecker, which makes one-third of all the milling machines in the U.S. (TIME...
Last week small, round-faced Joe Trecker predicted that the industry's wartime business will stay at four to five times its peacetime production. His reasons: 1) inadequate, manpower-wasting equipment will be replaced as the capacity to make it is freed from more pressing work; 2) worn-out tools will boom the replacement business; 3) new weapons, new military strategy will call for new tools (e.g., a tank-making tool is no good if you want to make a "bazooka...
...peacetime is Joe Trecker's favorite subject. He denies that war tools will be any good for the dream cars, washing machines and refrigerators of the future, believes that his industry will be the indispensable base of a postwar consumers'-goods boom. And last week Joe Trecker delivered one solid piece of advice to his crepe-hanging colleagues: "The future of the machine-tool industry is no blacker than the individual abilities of its members will allow...
...started in 1898 by Edward Kearney and Theodore Trecker, two smart machinists who were tired of sweating for other people. Their first job: repairing a baby carriage. Later they specialized on that most versatile of machine tools, the milling machine. The milling machine, holding a chunk of metal in a movable bed, works on three sides of it at once with as many as eight multi-toothed rotating cutters. First big break for K. & T. was the auto industry's need for highly finished flat or grooved surfaces-the kind of work millers do best...