Word: tredway
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Dates: during 1950-1959
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...Balance Sheet. The story centers around a problem common to many a company: What happens when the top man dies? Avery Bullard is a driving, domineering boss who has pulled a small family-owned furniture company from the brink of bankruptcy and built it into the giant Tredway Corp., one of the biggest in the industry. He has done it with boundless energy, and at the expense of his marriage. Bullard is a believable if not always admirable tycoon; he lives "as if ... his soul would be measured on a balance sheet where there was no credit for love...
Embroiled in the struggle for power in the Tredway Corp. are five vice presidents. They are Jesse Grimm, the up-from-the-bench production man who demands perfection from his machines but is "too quick to excuse the lack of it in his people"; Don Walling, the fair-haired boy of design and development who seems to "skitter about over the . . . surface" of a problem, gathering up unrelated facts, and then solves it with "a brilliant flash of pure creative imagination"; J. Walter Dudley, the sales boss, a "runner who [runs] without a goal" and thinks that if he runs...
...other philosophy is that there are no static frontiers for business. To keep it ever expanding, a corporation needs the domination of a man like Avery Bullard, who is willing to devote his life to the corporation. In the end, the new president of the Tredway Corp. is a man out of the same mold as Bullard. Yet he realizes, which Bullard did not, that the presidency may turn him into a kind of machine with no soul beyond the corporation. Nevertheless, he can't resist the challenge of the job and the temptation of the ever-expanding frontier...