Word: trees
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...could have predicted that foot scrubbers would bring big change to a small village in Pakistan? Ann Thariani's fascination with handcrafted terra-cotta foot scrubbers began when she lived in Karachi with her Pakistani architect husband Kumy and led them to start a company, Gilden Tree. Sales of the product skyrocketed, but the women who made the scrubbers were not the only beneficiaries. The Tharianis decided to pay to educate the women's offspring, with one challenging stipulation: the girls, who often stay at home in rural Pakistan, had to go to school with the boys. "Everything Gilden Tree...
...family friend helped the couple find two small clans near Karachi whose women were able to make a sophisticated version of the foot tool. The Tharianis, who live in Omaha, have since added a Gilden Tree skin-care line to their company, but the Foot Scrubber--which sells about 100,000 units annually--is still their best-moving product, with a presence at Whole Foods, bath shops and spas...
...publicity. Victoria's Secret has had its fair share over the years, usually fueled by critics of the retail company's suggestive lingerie ads or semi-nude fashion show, which returned this month after a two-year hiatus. But now the attacks are coming from a bunch of tree huggers in suits. Forest Ethics, an environmental-advocacy group, has launched a national campaign of protests, including some 150 last month at Victoria's Secret stores around the country...
Almost from the time they were created 30 years ago, socially responsible mutual funds were routinely dismissed as the ill-conceived love child of trust-funded tree huggers and their spendthrift financial advisers. The conventional wisdom was that they didn't make much money...
...People Tree: Founder Safia Minney, one of ethical fashion's pioneers, got her start 15 years ago in Japan, where the casual-wear line is designed. She's once again breaking new ground with a fair-trade runway show to be held alongside the WTO conference this week, highlighting the viability of producing flattering, affordable clothes without resorting to sweatshop wages...