Word: trek
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Dates: during 1980-1989
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Messages can also be conveniently changed. Thus it is possible to modify old versions of Microsoft Word to display "Time to trek back to the Quad for the $%?&*! master disk" instead of "Please insert the Word master disk...
...raking in $11.6 million in its first weekend at 1,667 theaters -- despite mixed reviews. Paramount's astonishing Australian import, "Crocodile" Dundee, has just finished its twelfth week as a top grosser, having earned more than $103 million at 1,495 theaters. Headed in the same direction is Star Trek IV: The Voyage Home, which has earned $47.5 million in three weeks. Well ahead of them all is Paramount's Top Gun, which has taken in $168 million since its May 16 release, making it the year's best seller. With only a week or so left in 1986, Paramount...
...elected to preview the Paramount entry a week early, then expand its showing in the beginning of June. By bracketing the competition, explains Barry London, Paramount's new distribution and marketing chief, "we got the film established in the marketplace." In the same vein, Mancuso decided to release Star Trek IV at Thanksgiving, rather than Christmas, leaving the way clear for the launch of The Golden Child. Says Mancuso: "We would rather compete with the competition than with ourselves...
...love interest in Top Gun and rework completely the ending of Pretty in Pink. In the past, extensive additional film work was regarded as a "stigma," says a former Paramount executive. "But Paramount has done it consistently on almost every movie this year, with the exception of Star Trek...
...senior analyst with Paul Kagan Associates, an investment firm based in Carmel, Calif., the key to any studio's continuing movie dominance is its ability to extract follow-up value from big hits. There, Mancuso and Paramount are acknowledged masters; one Paramount executive calls the studio's Star Trek rights a "family treasure." Mancuso is encouraging Paramount to sign exclusive contracts with proven money winners like Comedian Murphy, and to promote greater in-house production. Says he: "You can't leave the fortunes of the studio to outside forces." Concurs a former Paramount executive...