Word: treleaven
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Dates: during 1980-1989
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...come for. His media barrage tried to portray a "New Nixon," matured from the days of Checkers and "last" press conferences, a wise and respected statesman well-suited to deal with a changing and complex world. But what about sex appeal? That could be a problem. Harry Treleaven, Nixon media mastermind and anti-hero of Joe McGinniss's The Selling of the President 1968, touched on this area in a memo entitled, "Why Richard Nixon Should Utilize Magazine Advertising in the State of New Hampshire Primary...