Word: trend
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Dates: during 1960-1969
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...Easy. Strange as it seems, the trend makes many farm experts distinctly unhappy. "It's too easy," says Bert Hanson of Pocahontas, Iowa, president of the National Institute of Farm and Land Brokers. "We're not really selling-just taking orders." At Kansas City's United Farm Agency, which sold 7,500 farms in 30 states last year, Vice President Norman McCain warns: "The supply of good farms is fast disappearing." Says Agricultural Economist William G. Murray of Ames, Iowa, "We have all the essentials for a land-boom bonfire...
...supply sergeant for Hell's Angels, who was first on the bandwagon, has sold 51,800 to date. Roth, who specializes in morbid-art decals for the hip trade (latest sample: a baby with sign reading "Born Dead"), sees the Iron Crosses as setting a whole new trend, and he has already followed up with an even newer vogue: plastic copies of the Wehrmacht iron helmet. Says he: "They really reach into a kid's deepest emotions." Beyond that he sees a big potential market for SS emblems and Nazi swastikas. "You know," he says expansively, "that Hitler...
...went back last year to find a better England. It was L'Etoile and Ad Lib and the trattorias in Soho - and a place on King's Road where she could buy a pair of bell-bottom slacks by Foale & Tuffin that made her something of a trend setter back home in New York...
...year since 1955 and productivity has not kept pace. Predictably, prosperity at home sucked in an 11% increase in imports last year, while exports gained a mere 3.3%; last week the government announced that the trade deficit continued to rise sharply during January and February. To halt that ominous trend, Erlander expects to give his country an unpleasant antidote that the U.S., confronted with almost the same problem, has so far spurned: a strongly deflationary budget, stiff tax boosts, sharp cuts in government spending...
...Avant-Garde. Supermarket availability at home has helped establish another trend: Frenchmen now drink more champagne than ever, last year bought 58.2 million bottles, or three-quarters of the output. The bigger champagne producers, however, are still leary about putting all their bottles in one basket, and they continue to cultivate the export market. Britain remains the biggest foreign buyer, with 5,181,185 bottles last year, but the U.S. is a fast-growing second, with 3,478,522 bottles. French champagne makers are unworried over competition from U.S. wines. "They are our avant-garde," says Robert Jean...