Word: trend
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Dates: during 1960-1969
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...reconciling technology and nature. Most of us allow the technological age to alienate us from aesthetic experience. We can't look at nature without seeing beer cans. "Pop" and "Op" art have dominated the art market for more than two years; but they don't present a new trend. Instead, they undercut traditional artistic values and divert out attention away from aesthetic experience as a defense against this discomforting sense of alienation...
...tasteful new commercials a trend? Yes, but with a big hedge. Esthetically, the fresh approach is appealing to nearly all clients; financially, it remains out of reach for most. The Alka-Seltzer commercial cost nearly $25,000, and a new Ford spot featuring an astronaut walking in space outside her car cost even more. Still the fact that commercials are now being watched with something like pleasure does raise, at least faintly, the startling possibility that TV might be upgraded by, of all things, the long-abused commercial...
...skills become scarcer, the Government's economic policymakers are beginning to criticize a trend that they once favored. Says Otto Eckstein, a member of the President's Council of Economic Advisers: "It is not in the economy's interest to encourage widespread early retirement." The Administration is thus splitting away from the A.F.L.-C.I.O., which says that it will continue to press the fight for retire-ment-before-65 and higher pensions...
Washington has watched with in creasing apprehension lately as a series of litt'e price increases has crept across the U.S. economy. Businessmen have wondered just how lonq Lyndon John son would let this inflationary trend proceed unchallenged, even if attacking it would mean some cost to the good will that he has built up among them...
...normal use. Last week two of the biggest com puter makers, General Electric and Control Data Corp., introduced new systems that will offer the small business man the same computer advantages as the biggest corporation. Their move to what is called "time sharing" is part of a growing trend to market the com puter's abilities much as a utility sells light...