Word: trend
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Dates: during 1960-1969
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From the fertile brains of "Lee" Iacocca (rhymes with try-a-coke-ah) and his staff at Ford have sprung most of the major themes that dominate the U.S. auto industry today: the return to car racing, the intensified appeal to the youth market, the trend to the low-priced sports car. Sold by Iacocca to the top executives of Ford, often over their initial disapproval, these themes have first become Ford policy, then gone on to set the pace of the industry...
...market after several years of decline. So far this year, it is up a percentage point-to 26.2%-at the expense of G.M. and Rambler. This gain took place long before the first Mustang hit the showrooms, and Ford is counting on its 1964½ offering to accelerate the trend. If Ford sells those 400,000 Mustangs, it could raise its market penetration...
Instead of resisting the trend, the nation's five major tiremakers decided to join it, and now produce most of the cheapies themselves, often unknown to the buyers. U.S. Rubber, one of the biggest, makes such tires as Flying A, Atlas and Davis in addition to its prestigious U.S. Royals. Goodrich makes and markets Vanderbilts and Diamonds; Firestone makes Daytons and Cities Service; and Goodyear has just won the contract to make Foremost tires for J. C. Penney, which recently entered the auto-supply field...
...away from the pseudo ivy league button-down, shirtwaist styles, and the blatant tents for which it had become known, its lines are tamer. However, the effect is definitely on the wild side. A few styles retain excess fullness, but most are slimmed down and even semi-fitted. The trend from small geometric and corny floral-like prints to bold architectonic designs is an improvement. Wrought iron and fossil prints as well as the large circle designs really grab you. Specific spring shapes are back fullness, semi-A (fitted to waist), real A, empire, and square bottom. You'll never...
Pressure Off. If the trend continues, Lyndon Johnson will have another campaign point, and the U.S. will enjoy much more freedom of maneuver in foreign and domestic economic policy. For one thing, the better balance relieves the U.S. of much political pressure from the French, who have brandished their large hoard of dollars as a weapon and, says Chief Economic Adviser Walter Heller, often made U.S. officialdom feel "like mendicants"; last year the French drained off $500 million worth of U.S. gold and threatened to convert even more dollars. No one can be certain if or when the U.S. will...