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Word: trend (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

Furthermore, it is not at all clear that more than a significant minority of students really care much about intra-University disputes. The trend of the past few years has been away from local issues in favor of national political and social controversies. At Harvard and across the country student governments have declined as students begin to become involved in broader issues...

Author: By Joesph M. Russin, | Title: Apathy, Delusions of Power Plague HCUA | 2/25/1964 | See Source »

...each issue is also the most unreadable, except perhaps to businessmen: interminable tabulations of what some segment of the business scene spends on research, collects in income, earmarks for advertising-all cast in the eye-straining type that spills from electronic computers. Many of News Front's trend stories demand not only reader attention but reader participation: the magazine is forever sending out lengthy questionnaires to its circulation list (60% of the subscribers usually fill them out). If nothing else, News Front qualifies as one of the most exclusive giveaway magazines in print. Publisher Ward vigilantly keeps his subscriber...

Author: /time Magazine | Title: The Press: Exclusive Giveaway | 2/21/1964 | See Source »

...defeat virtually destroys Crimson hopes of being one of the four top seeds in the post-season ECAC Tournament. If the losing trend continues, Harvard may not even be chosen as one of the eight teams to participate in the tourney...

Author: By Joel Havemann, | Title: Clarkson Six Nips Crimson in Overtime, 4-3 | 2/19/1964 | See Source »

...secret. But Christian Dior's Marc Bohan sent a little black dress down the runway at last summer's Paris collections that not only acknowledged the bosom but exposed it almost entirely. American buyers looked at the peep show cautiously, concluded it was a gag, not a trend. They were wrong. Women saw in the new decolletage the surest way to a man's eye and promptly began pulling the dresses off the racks. January's Paris collections took a deep breath and plunged to deep C level. The bosom is not only...

Author: /time Magazine | Title: Fashion: Support for the Needy | 2/14/1964 | See Source »

...Blake himself points out, these remedies only skirt the main issue: the conflict between traditional American goals and the preservation and creation of natural and man-made beauty. The drive for profits, the trend toward specialization and the urge to see only short-range problems with short-range consequences have conditioned us not to appreciate beauty but to worship expediency and the dollar. These characteristics, Blake implies throughout, are responsible for mass-produced suburbs and the wholesale destruction of our landscape...

Author: NO WRITER ATTRIBUTED | Title: Author Sees Countryside Turning Into 'Junkyard' | 2/13/1964 | See Source »

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