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Word: trend (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...increasing popularity of "funky" or "soul" jazz among both musicians and fans is the most important jazz trend of recent years. In part, it is a reaction against the emotional detachment, intellectualism and classical orientation of men like Lennie Tristano and John Lewis. Its essence, though, is a rededication to the roots of jazz: the blues, Negro church music, and a strong beat...

Author: NO WRITER ATTRIBUTED | Title: Off the Record: Horace Silver | 4/11/1963 | See Source »

...theoretical barriers, if a development is needed, someone will sooner or later solve the problem. Scientists from Newton to Salk have expressed this sentiment, and not out of false modesty; one has only to look at the number of simultaneous discoveries in the history of science to see the trend of inevitability, in both theoretical and applied endeavor. Thus both Neptune, and the theory of evolution were simultaneously and independently discovered...

Author: By J. MICHAEL Crichton, | Title: The Shape of the Future | 4/11/1963 | See Source »

...predictions of the Bender Report are an accurate guide, the trend toward academicism in the College should hurt ROTC programs as well as extra-curricular activities. The Air Force will have to adjust even more than it has to the academic orientation of Harvard and similar universities if it is to be able to attract the elite college graduates which it desires

Author: By J. DOUGLAS Van sant, | Title: Should AFROTC Adjust To Harvard? | 4/10/1963 | See Source »

...their drinking tastes is anxiously watched by the $6 billion U.S. liquor industry. For some time now, the industry has been adjusting to the public shift toward something called lightness-a combination of smoother flavor, lower alcoholic strength and lighter color. The most dramatic and expensive response to this trend has just been made by Seagrams, the world's biggest distiller. Seagrams is retiring its high-selling ($50 million a year) Calvert Reserve and replacing it with a lighter blend of 50 whiskies and aged spirits called Calvert Extra...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

...proof with distilled water. U.S. distillers are at a disadvantage because federal law limits the amount of neutral spirits they may use in blends, while distillers of Scotch and Canadian have no limits. U.S. blends usually have 65% neutral spirits; Scotch and Canadian usually have 70%. Thanks to the trend to lightness, U.S. sales of Scotch have more than doubled in a decade to 9% of the market (most popular: Cutty Sark and J & B, two of the lightest blends), and light Canadian blends now account for two of the three biggest U.S. sellers (Seagrams' imported V.O. and Hiram...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

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