Word: trend
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Dates: during 1960-1969
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...managing student enterprises. From the idea that activities should train students in money making techniques against the day they become career capitalists it is only a short step to assume that, after all, you might as well make the training realistic and add the profit motive as well. This trend is not limited to Harvard but, along with increasing professionalism in other areas, is becoming a primary force in all college education...
Despite corporate efforts to trim advertising expenditures, however, the trend to bigger ad budgets seems likely to continue. Contributing to that trend, along with the flow of consumer advertising, are the industrial and institutional campaigns. This year U.S. business, mostly in the fields of construction and heavy manufacturing, will invest close to $600 million in fact-crammed industrial ads intended to attract the eyes of purchasing agents and establish a company's reputation so that it will be invited to supply talent and material and to bid on jobs. In addition, there are ''institutional" ads-such...
...handsomely furnished Fifth Avenue eyrie, Robert Emmett Lusk, 60, chairman of Benton & Bowles, is fighting to reverse a trend. Alone among the nation's top ten agencies, B. & B. last year suffered a loss in billings (from $120 million to $116 million). Lusk's answer has been a campaign to expand his agency from a specialist in advertising low-priced packaged goods to a general-purpose agency by lining up such accounts as Western Union and Mutual of New York. Lusk, a Connecticut machinist's son who worked his way through Yale ('23), rose...
Extra-curricular activities have been in steady decline over the past few years as a result of stiffening academic pressure and a general orientation towards graduate school on the part of the student body. This year's Yardlings seem to be bucking a trend that has overwhelmed everyone else...
Wilcox said that the trend which saw applications rise almost four-fold in the five-year period 1955-60 is "clearly leveling...