Word: trend
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Dates: during 1960-1969
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...trend began modestly enough as a sales-promotion stunt. Selfridges department store, Britain's equivalent of Macy's, teamed up with the Parisian magazine Elle to fly 100 French housewives to London free for a shopping weekend. It picked up speed soon after Britain's devaluation, which cut sterling prices by 14.3% in terms of francs, marks, dollars and other major currencies-enough to reduce a $32 coat to $27. By last week, with the added lure of January sales, the influx of foreign shoppers to London's West End stores had swelled to a torrent...
...blames this circumstance on poor publicity and timing. I suggest that most past contests have received no more publicity than this, and that they have all been scheduled for the first or second week of reading period. This year's dearth of competitors is not symptomatic of any great trend: two years ago there was a much larger number (although the judges at that time felt that none of them were qualified to solo with...
...will be able to drift away from the gold pool and greatly lessen the monetary emphasis on gold, thus ridding the world of much of the alarm, speculation and instability caused by what William McChesney Martin calls "that barbarous metal." Most bankers and economists believe that the major monetary trend of the future will be a shift away from gold and toward a truly international paper currency, supported by contributions of currencies from all major nations. When that happens, money will be regulated by men instead of metal, and the value of each nation's currency will more truly...
Looking far ahead, some church visionaries see a trend toward more worship in small, homogeneous groups-either at home, at work, or in chapel-size churchlets. Presbyterian Theologian Robert McAfee Brown of Stanford, who believes that the traditional parish structure will eventually be an anachronism, suggests that the church should be prepared to quarter itself "in campaign tents rather than cathedrals. That would reflect the mobility of the modern church and allow it to go where the people are." Otherwise, Brown predicts, "we'll have a lot more buildings than we know what to do with...
Plus Side. Lest anyone think that this trend heralds the demise of the dreary situation comedies, ABC's Leonard Goldberg explains that, given the voracious rate at which TV eats up material, "the series will always be the backbone of the TV industry." It hardly matters that, short of featuring a priest on a pogo stick, there are not many plots left beyond The Flying Nun. Producers of westerns have learned that a good way to save on dialogue is to let each of the "ride-bys"-the good guys chasing the bad guys-run on for an extra...