Word: trend
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Their Pleasure. The two ads are effects of the same trend: the pleasure reserved for adults is more and more a woman's pleasure as well as a man's. Of some 65 million U.S. women over 18, probably six out of ten, by the inexact statistics of the liquor industry, drink at least occasionally. That represents a one-third increase in women drinkers in only ten years. Moreover, women now make about 45% of all liquor purchases, usually for the family. To win over to particular brands this rising number of sippers and shoppers, the industry...
Like Any Other Shop. Distillers credit women with increased sales of vodka, rum, aperitifs, bottled cocktails and cocktail mixes. Even the trend to lighter Scotches is due partly to surveys showing that women think pale Scotch has a "nice" color. "Women walk into a liquor store today like any other shop," says Seagram's Tabbat, but they want the stores neat and convenient, and package-goods stores have spruced up as a result. Some distillers think drinking women have even increased male moderation. A man who might tipple too much alone or with other men tends to drink sensibly...
...test of any new trend is acceptance. Long hair passes the test. During the protest stage some three years ago, when brow-shrouding male tresses bloomed all over the classroom, they drew down a withering fire from the academic Establishment. Today most of the hirsute scholars are back at their desks, tolerated if not entirely approved. "We ignore it," says C. W. McDonald, dean of men at Western Washington State College. "We do absolutely nothing against long hair even if it's down to their heels...
...small colleges. The liberal arts, he says, need to be redefined to help meet the "desperate shortage of people who are truly generalists." In his inaugural address, he called for faculty conferences to chart Mills's future, but indicated he will oppose the current trend among women's colleges of associating with a men's school. "I want Mills to take the fullest advantage of the fact that it is a college for women," he said. "I want it to discover a new, distinctive role in American higher education...
While most U.S. corporations are continually on the prowl for ripe acquisition possibilities, merger fever is just beginning to infect Britain, which still abounds with inefficient, low-profit companies that duplicate products and services. Ironically, the Socialist government has been the primary booster of a trend toward bigger business, and in 1966 formed the Industrial Reorganization Corporation to promote and help finance regroupings in industry. As it happens, the chief beneficiaries of the government-sponsored merger wave are groups of experts who act as brokers for companies in search of a good...