Word: trend
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Dates: during 1960-1969
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Whatever the Freudian significance of hair and its style fluctuations, it seems probable that the root causes of the new trend are neither deep nor esoteric. Any understanding of it must begin by making a distinction between the hippie and the respectable non-hippie with longish hair...
...Beatles may have triggered the trend; the hippies may be making a scissorless, combless and soapless travesty of it. But long hair has outgrown its parameters, traditionally described by the rebelliousness of youth and the self-consciousness of show business. It has become grey, middleaged, ubiquitous and eminently respectable, a coast-to-coast phenomenon that has infiltrated even the U.S. Army, that last bastion of the butch. Last March at Fort Ord, Calif., by command of the commanding officer, the compulsory 30-second scalp job for all recruits was succeeded by a permissive repertory of six hair styles...
...barber is changing to accommodate the trend. Until 1957 his professional bible was called the Barber's Journal. But that year its name was changed to the Barber's Journal & Men's Hairstylist, and seven years later the name changed again. It is now the Men's Hairstylist & Barber's Journal-a title eloquently testifying to the ascendancy of a less ruthless tonsorial breed...
...into his biological destiny, suppressed in our Puritan milieu," says Psychologist Robert D. Meade of Western Washington State College. "It is the male in all nature, you know, who spreads his gorgeous tail feathers and erects his ruff for the inconspicuous little brown mate." Other speculation holds that the trend represents a concerted male effort, led by youth, to blur the lines distinguishing the two sexes. This area of thought suggests that the day of the caveman, whose present-day counterpart paraded his virility with such readily identifiable characteristics as the Prussian haircut, is in decline...
...Hats, Nine Spreads. Faced by the squeeze and the modernization necessary to escape it, small ranchers are giving up. Not too long ago, a herd of 150 cattle could be grazed economically; today 400 represent the lowest economical unit. The trend is to younger, leaner cattle, raised on bigger, better spreads. The biggest operation of all, and a beacon for the industry, belongs to Robert O. Anderson, 50, who wears one big hat as chairman and chief executive of the Atlantic Richfield Co., doffs that for a cattleman's Stetson when he turns to the business he enjoys most...