Word: trend
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Dates: during 1960-1969
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There are apartment houses that ban pets, others that ban children, but the newest trend in Southern California is the apartment house that bans-of all groups-married couples. "The singles, the swingers, the young professional people are everywhere," explains Developer Howard Ruby, whose South Bay Club Apartments in the Torrance section of Los Angeles has been such a success that he is now putting up two more apartment houses with pads for singles only. "Generally, the apartment business developers weren't building for them and the landlords distrusted them, sure they would damage the place or skip...
...Bank, the nation's third largest, banks raised their prime rate-the minimum interest charge on short-term loans to top-quality borrowers-from 5¾% to 6%. That was the fourth increase in the prime rate in the nine months since the Federal Reserve Board started the trend by raising its discount rate-the interest charge for loans to member banks-to 4½% last December. Though the Federal Reserve has since stood pat on its basic yardstick of money costs, swelling demand for loans has prompted banks to increase their prime rate...
...distinct feature of the new liability trend is to "shift the risk" to the defendant who can insure against it on the largest scale. Detroit auto engineers would probably not be held personally liable, for example, since the theory is that big auto companies can take out insurance against defective design and spread the cost among hundreds of thousands of purchasers, each of whom is charged a few more cents for his new car. In addition, today's wise manufacturer ignores his own heady advertising and urges customers to return defective products for repairs, thus giving him the information...
...recent victories of a few conservatives in primaries across the country have led right-wing ideologues to the happy conclusion that the Goldwater defeat in 1964 represents not the popular repudiation of an aberration, but rather the start of a sweeping conservative trend. Yet public opinion studies as well as the strategies being followed by many G.O.P. leaders across the country indicate something quite different. If anything, the voters are uneasy and desire a brief period of retrenchment; and they are often sympathetic to the candidacies of men hoping to topple leaders seeking to extend their tenure and progressive policies...
...Seeking a degree of certainty, many investors have taken their money out of the market and put it into fixed-interest bonds which, largely because of the Federal Reserve Board's tight-money policy, are offering the highest rates in decades. Chief victims of this trend are the blue-chip stocks, eminently reliable but yielding relatively low returns. "Why," asks Atlanta Broker M. E. Ellinger, "should an investor put money in the stock market and get a return from A. T. & T. at 3˝% when he can buy Trust Co. of Georgia savings certificates at 5%?" As a result...