Word: trend
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Dates: during 1970-1979
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...fresher, more daring soaps are pulling younger, more affluent viewers rather than the traditional audience of blue-collar housewives and the retired. There is also a trend to give the soaps more time for their vicissitudes. Last year NBC, in a push for supremacy in TV's richest market, daytime programming, expanded its two blockbuster soaps, Days of Our Lives and Another World, to an hour each, smashing the opposing game shows and half-hour soaps. Last month CBS followed NBC with an hour-long version of As the World Turns. More of the 14 soaps...
...Inflation, which reached a ruinous annual rate of 28% in 1975, has braked to a more manageable 15% and is expected to ease to a single-digit rate by late '76. Though that rate is still higher than those of Britain's major trading partners, the trend is favorable...
...further what it calls "the healthy trend of candid revelations from the First Family," the Harvard Political Review publishes Jack Ford's treatise, "On Liberty," a chronicle of his intimate relationship with the White House...
...problem, in Will's view, goes beyond even that trend. For all his insistence on calling himself a conservative in the Burkean tradition, Will is strongly attached to the values of 18th and 19th century liberalism, with its emphasis on individual freedom, decentralized and limited government, and economic laissez-faire. He is not preoccupied by the traditional conservative ideals, order and tradition. He shows little concern for the decline of religion or the undermining of authority, unlike more traditional conservatives like those at National Review...
Success is becoming a believable goal in the Radcliffe Athletic Office. Hard work and a winning attitude have helped the women move toward victory; they should continue their winning trend throughout the winter...