Word: trend
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Dates: during 1970-1979
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...nostalgic eccentric. Once a symbol of status and romance, the convertible is well on its way to joining tail fins on the scrap heap. They account for only 1.5% of 1971-model sales, down from 1.6% in the 1970 model year and a peak 6.7% in 1963. The trend is toward an even lower percentage; American Motors stopped making cars with roll-down tops in 1968, and Ford may do the same in the next model year, which begins this autumn. "We are almost certain that this is the last year we will be making convertibles," says one Ford executive...
After the house, the general setting is vital. Anywhere in Wales or Cornwall will do, and there is choice literary real estate in Scotland and Ireland. The trend, though, is toward more exotic places. Mary Stewart has been to Greece, Austria and Lebanon in search of fresh landscape. Even Victoria Holt, who built her career on familiarity with English history, has packed her bags; her next book will be set in Australia. Phyllis Whitney is just back from Norway with practical advice about scouting locales: "Islands are easy. You do your homework before going and get introductions from people like...
...Goad. Such diversity is now the most hopeful U.S. trend in the teaching of reading. Convinced that orthodox methods have misfired (more than one-third of public school pupils read below the minimum standard for their ages), reading teachers are also goaded by TV's remarkable series for preschoolers, Sesame Street, whose "graduates" now enter school knowing the alphabet and bored by many traditional reading exercises (TIME cover, Nov. 23). Twenty-five years ago, most schools used three "basal" reading programs of stories and workbooks; today there are 20, three introduced in the past year, each splintered into...
...sizable number of liberals. Also included: the Salvation Army and the Mormons, Greek Orthodoxy and Orthodox Jewry, hard-shell fundamentalists and a hard-nosed minority of liberal Protestant ethicists. They are only beginning to realize that they have a common cause: opposition to what they fear is a nationwide trend toward abortion-on-demand...
Several commercial banks on the West Coast and elsewhere have also reduced the interest that they pay on passbook savings accounts from the legal limit of 4½% to 4%. Those reductions could increase bank profits by 10% or 12% a year. Still, the trend may be slow to spread. In many cities, including New York, competing mutual savings banks and savings and loan associations show no sign of reducing their 5% rate on passbook savings...