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Word: trend (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...trend toward discount airfares, which makes distant meetings cheaper for companies and associations to sponsor...

Author: /time Magazine | Title: The Convening of America | 12/18/1978 | See Source »

...seemed from the opening face-off that the Crimson would continue its recent trend of treating formidable Division One opponents with dispatch, as the icemen sported a 2-1 advantage after the first period...

Author: By Bill Scheft, | Title: Vermont Freezes Icemen, 7-4 Crimson Record Now at 3-5 | 12/15/1978 | See Source »

...compared to the position it took last year. With regard to corporations, last year's ACSR decided that a company had to prove why it should stay in South Africa. Few of the petitioned companies provided the information Harvard requested. Instead of taking action against so many companies, the trend within the ACSR has been to justify their continued presence. For instance, even though IBM distorted its employment data, failed to provide important information, and attempts to sell computers to the South African Department of Defense, the feeling was that we not take any action against it, because it might...

Author: By Julie Fouquet, | Title: The Illegitimate ACSR | 12/13/1978 | See Source »

...night, and choose makeup and fragrances to match. "As we move from the '70s into the '80s, there is a general shift from feminist to feminine," says Frederick Scott, vice president of Elizabeth Arden. Marilyn Miglin, owner of a cosmetics salon on Chicago's Gold Coast, agrees: "The trend now is switching back to pure glamour." Which does not necessarily mean that the natural look and the life-style it suggests are out: happily for cosmetics sales, both it and smoky mystery can live in peaceful coexistence. One adman puts the point pithily: "Nobody is giving up sex for jogging...

Author: /time Magazine | Title: Cosmetics: Kiss and Sell | 12/11/1978 | See Source »

...fretful is the atmosphere achieved by the clinical view that some people are even turning to ever increasing preholiday workshops that offer to help them "cope" with seasonal stress. This trend in popular therapy reached a bizarre pinnacle this year with the scheduling, in New York, of an eleven-day "antiholiday" workshop starting three days before Christmas. It was conceived by a therapist who says she and her followers hope to "create new rituals and celebrations" while at the same time they cure themselves...

Author: /time Magazine | Title: Time Essay: Get This Season off the Couch! | 12/11/1978 | See Source »

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