Word: trend
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Dates: during 1970-1979
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...productivity, let alone improve it. "They have paid much more attention to finance, marketing, mergers and tax manipulation," says he. Few production men have risen to the top in modern business; the accountants reign in the executive aeries. The business schools and their brightly minted M.B.A.s sense the trend and pay scant attention to productivity, Grayson observes. "Hardly any courses are given in production and efficiency...
There is yet another surprise for someone coming from the East where the press is rigorously unified: one gradually discovers a common trend of preferences within the Western press as a whole. It is a fashion; there are generally accepted patterns of judgment and there may be common corporate interests, the sum effect being not competition but unification. Enormous freedom exists for the press, but not for the readership because newspapers mostly give enough stress and emphasis to those opinions which do not too openly contradict their own and the general trend...
...with excessive and unwarranted zeal. This new way of thinking, which had imposed on us its guidance, did not admit the existence of intrinsic evil in man nor did it see any higher task than the attainment of happiness on earth. It based modern Western civilization on the dangerous trend to worship man and his material needs. Everything beyond physical well-being and accumulation of material goods, all other human requirements and characteristics of a subtler and higher nature, were left outside the area of attention of state and social systems, as if human life did not have any superior...
Jewett admits with a slightly nervous laugh that you could interpret this trend as a hidden quota system. "I cannot disprove it except by having a bad year," he says, "and I hope we'll never have to prove it that way." Still, some critcism has come on the heels of the Bakke case which contends that Harvard does indeed strive for uniformity of "diversity." Justice Harry A. Blackmun, quoted in an article in "New Republic" by Alan M. Dershowitz, professor of Law, says, "under a program such as Harvard's one may accomplish covertly what Davis concedes it does...
SHELL, No. 2 in oil and the biggest business of any kind based outside the U.S., increased profits about 9% last year, to $2.3 billion-almost as much as Exxon earned on far greater sales. Of all the Sisters, Shell seems best suited to benefit from the trend toward getting a larger share of profit from refining and marketing. The firm has long concentrated on those areas, to the point that outside the U.S. it buys around 60% of its crude from other companies. Says Shell's European coordinator Jan Choufoer: "Adding value to bought crude is the name...