Word: trend
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Dates: during 1980-1989
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Gary Kamiya, 31, a San Francisco cabby with a master's degree in English, remains cheerfully unaffected by the trend to lighter drinking. He may have a beer at lunch, perhaps a Manhattan cocktail or wine at dinner during the week, and he drinks every weekend as well. "I've continued to slam down the hard stuff with as much alacrity as ever," he says. Indeed, for every yuppie who has traded in vodka for mineral water, there seems to be a social drinker like Kamiya clinging to the old ways--or a teenager taking up a habit...
...minds of many youngsters, bars are still where the action is. "For the unattached, the singles who are still looking, there are few viable alternatives to pubs," says Roger Dunham, a sociologist at the University of Miami, Fla. "Even though there is a general trend toward temperance, there is something about a pub--the drinking, the relaxation...
...trend is a sobering reversal of America's long-standing love affair with a social sip or two. By 1830, when citizens were feeling their oats on the frontier, absolute alcohol consumption was 7 gal. per capita, nearly three times the present level. After the 14-year hiccup of Prohibition ended in 1933, Americans began to drink less in bars, more often in their living rooms. Cocktails became synonymous with socializing. In fact, sharing a convivial cup to promote friendship and hospitality is a tradition older than the republic. Potent stout and rum flowed at the first Thanksgiving because...
Unlike the Prohibitionists of an earlier age, the new moderates are not on a single-minded moral crusade; they are simply getting older and busier. People tend to drink differently as they age, and the 76 million baby boomers, whose sheer numbers can turn a whim into a trend, are maturing. There is not much time for drinking in two-income households and little sympathy for hangovers. "I'm pushing 35, and I'm certainly drinking less," says Angie Levin, an Atlanta office worker. "In college, binges were pretty common, but as people get older, they have children and other...
...Usage this year to consideration less than last year, and the statistics on personal computer usage indicate that this trend won't change," Law said...