Word: trend
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Dates: during 1980-1989
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...early '60s without adequate tryout, and poorly understood by teachers and parents, the New Math eventually was used in more than half the nation's schools. The result: lowered basic skills and test scores in elementary math. Exotic features, like binary arithmetic, have since been dropped. Another trend is the "open classroom," with its many competing "learning centers," which can turn a class into a bullpen of babble. There was the look-say approach to reading (learning to read by recognizing a whole word), which for years displaced the more effective "phonics" (learning to read by sounding...
...spend. But many others are offering discounts for purchases made with old-fashioned folding money. At Pure Gold, a jewelry boutique in Atlanta, the response to a 10% cash discount has been "terrific," according to a saleswoman. Last week the House of Representatives gave further encouragement to the trend by voting to lift cash-discount restrictions. At present some states limit to 5% the discounts offered as incentives for payment in cash...
Ayer has pushed hardest the latest Madison Avenue advertising trend: stressing a community experience. For AT&T this became the "reach out and touch someone" campaign, which portrays the world's largest company bringing family and friends together via long distance. The Army commercials emphasize "join the people who've joined the Army," and the message of 7 Up is that "America is turning 7 Up." So successful has the big agency been that Competitor McCabe pays it the ultimate compliment: "Ayer is like a creative little agency...
...million residents' personal income will increase some 12% this year, compared with 10% for the nation as a whole. And they earn their living from such diverse enterprises, ranging from pistachio nuts to microchips, that the economy seems capable of adapting to almost any new trend or demand. Says Bank of America President A.W. Clausen: "The California economy is a different story altogether from that of the rest of the country. At the worst, we won't slip into a recession...
...FACT, OF COURSE, the trend in both public opinion and government action seems, ironically, exactly the reverse. As a consequence of a crisis the U.S. got into because of an arrogant, immoral foreign policy, our leaders decide to step up the arrogance and immorality. Soon after the Soviet invasion of Afghanistan, for example, Carter proposed massive aid to Pakistan--like the shah's Iran a repressive military dictatorship...