Word: trend
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Dates: during 1980-1989
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...positive ones. The negative ads in many 1986 Senate races were critical failures but ballot-box successes. According to Democratic Pollster Mark Mellman, studies show that people process negative information more thoroughly than positive statements. Media Consultant Robert Squier sees the New Hampshire ads as part of a general trend toward what could be called infomercials. "Any information," he says, "will be voraciously consumed by the voter...
Bush's surge was so sudden that many pollsters missed the trend. Most tracking polls question a relatively small number of voters, usually fewer than 400, in each party every night. The results are then averaged over several days. The weekend before the primary, most tracking polls showed the race dead even. Some, most notably Gallup, gave Dole the lead by as much as 8 points. By Monday most polls detected that Bush was picking up momentum. Dole's pollster, Richard Wirthlin, found Bush gaining ground but on the basis of his weekend data still insisted the Senator would triumph...
...whose textured black and gray suits are best highlighted by white shirts. "There is nothing more crisp and effective with a dressy suit than a white shirt," says Phil Borntrager, a buyer at upscale Chicago clothier Mark Shale's. Others see white's return as emblematic of a conservative trend in power dressing. "People are looking for a lower profile, and that includes the way they dress," explains Jody Kuss of the haberdashery Barneys New York...
...trend is even being felt in Japan, where the word for a dress shirt of . any color is waishatsu (white shirt). Comme des Garcons, a stylish Japanese clothing firm noted for its somber blacks and grays, is this year featuring waishatsu that for a change really are white...
...respected member of the gang, won't allow his sister to date a fashion outcast. So Jon, upon the suggestion of his Harvard friend, Darren (Darren A. Thierry) gains membership to the gang by coming up with a riduculous fashion. So wild is this fashion trend that the gang members initially shy away from it. But the trend catches fire when the Somerville gang picks up on the fad, and fashion is turned on its head--literally...