Word: trend
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Dates: during 1980-1989
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...generation of playthings that can communicate electronically with specially created TV programs, enabling youngsters with hand-held weapons to zap onscreen villains and even coordinate living-room battles with the action on the tube. "It's exciting, it's magic. It looks and smells like the next trend in the toy industry," says Thomas Kalinske, president of toymaker Mattel. The interactive playthings are expected to be the hottest draw next week at the annual Toy Fair in Manhattan, where retail-store owners place huge orders for the coming year...
...UNIVERSITY has already broken its official ties with the nine all-male final clubs, but the clubs still remain a powerful element of the College's social life. For starters, the activists could help combat the persistence of--and even the trend toward--exclusivity and elitism on campus. Finals clubs would serve as excellent targets for agitation...
...work may be admirable, but is a stint of public service the just deserts of crime? Many people would say no, but they may not be the same ones who must contend with the bedlam of American prisons. In recent years, a get- tough trend toward longer sentences and more of them has had a predictable consequence. Even as crime rates generally declined during the first half of the 1980s, inmate numbers tracked wild ballistics of their own, increasing by nearly 60%. The nation's prison population now stands at a record 529,000, a total that grows...
...further cutbacks. Meanwhile, service workers became increasingly difficult to hire because of labor shortages in many areas. At the same time, managers found that they could cut costs by replacing human workers with computers and self-service schemes. It all makes perfect bookkeeping sense for businesses, but the trend has left consumers without enough human faces to turn to for guidance in spending their billions of dollars on services. Americans tolerated, and even welcomed, self-service during an era of rising prices, but now a backlash is beginning. Result: some companies are scrambling to make amends, and "quality of service...
Amid growing anger over the decline of American service, many U.S. companies defy the trend and flourish handsomely because of the care they lavish on customers. A sampling...