Word: trend
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...Less Is More In "Undersize Me," Joel Stein explained how some restaurants have gone against the current trend by offering smaller portions [May 21]. What reason would restaurants have to offer less food at a lower price? Do they really care about our health, happiness or financial security? Just as with any other business, they want to see how much money they can get out of our pocket and leave us wanting to come back. In response to every marketing strategy hurled our way, we must always ask ourselves, Why? It isn't about what...
That's why the designers are teeing up new strategies. They're making the most of every patch of greensward, revamping older courses and shifting their practices to booming markets overseas. With new course construction lagging in the U.S., the hottest trend in golf architecture is the restoration of classics built by greats like Donald Ross. "We've seen a shift from new construction to remodeling in the past five years, and I think it will continue to grow," says Greg Muirhead, senior designer at Rees Jones Inc., another leading firm...
...name designers such as Tom Fazio, Tom Doak, Rees Jones and Ben Crenshaw have all spent time sprucing up older fairways, updating technology and incorporating current golfing trends. Rees (the Open Doctor) Jones, whose nickname refers to his knack for transforming older courses into U.S. Open--worthy playgrounds, says about a third of his projects are fairway refurbishments. "There is a trend now to get away from the modern and build it back in the classical style," says Jones (brother and rival of Robert). He recently remodeled the Highlands Course at the Atlanta Athletic Club...
...Chechnya reversed the ambiguous trend toward democracy in Russia. Mercilessly waged by Putin with extraordinary brutality, it not only crushed a small nation long victimized by Russian and then Soviet imperialism but also led to political repression and greater authoritarianism inside Russia and fueled chauvinism among Russia's people. Putin exploited his success in stabilizing the chaotic post-Soviet society by restoring central control over political life. The war in Chechnya became his personal crusade, a testimonial to the restoration of Kremlin clout...
Dave Thomas, founder of Wendy's, may have kicked off the trend 15 years ago when he began urging other CEOs to assist employees with adoption. Himself an adoptee, Thomas started his foundation to help find permanent homes for children in the U.S. foster-care system. (More than 140,000 currently await adoption, according to Sorensen.) This year the foundation began tracking corporations and ranking them according to the generosity of their benefits. Of companies that provide adoption assistance, it found that $4,700 is offered on average per adoption and about double that if a child has special needs...