Word: trend
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...Kotaro Koizumi definitely bucked the family trend when he decided not to follow his father, grandfather and great-grandfather into politics. The son of Junichiro Koizumi, who resigned as Japan's PM in September 2006, Koizumi Jr. is a successful TV actor. His endorsement fee for a low-calorie beer advertisement was rumored to have eclipsed his father's wage...
Superintendent of Cambridge Public Schools Thomas Fowler-Finn unveiled a budget for next year that will add a host of new programs but will rise just 1.86 percent, continuing a recent trend of modest increases to the district’s budget...
...America; consumers have long sought status in material things. But companies like Starbucks are doing something different. It has adopted the persona of a “lifestyle brand,” a term marketing gurus coined to describe brands that embody a group’s aspirations. This trend has been replicated across corporate America with great success. Every company offers aspirations incarnate...
Apple embraced this trend in a self-consciously ironic way. Its popular commercials pit a creative twenty-something (Mac) against a dumpy, unimaginative middle-aged man (PC). Their interactions constantly conclude that the Mac laptop fits an urbane, exciting lifestyle—though with a reassuring wink to consumers, so as to not presume that the ad actually sells you. But the message is clear: Personality is an extension of where you swipe your credit card...
...dieters lost the most weight early on, including an average of 13 pounds for the Atkins group at six months - nearly double the closest competitor, the national guidelines diet. After that, most began regaining weight, a trend most noticeable in the Atkins women...